New goals new brand image
On November 22nd we released a brand new version of Beentouch and we made it available all over the world. This milestone sets a new path: we are now about to make communication richer and easier for everyone. Beentouch makes good distance communication more accessible to a lot more people. This must reflect in our brand image.
During the launch, our designer Federica Munzone, showed the new course of the brand and the new identity. Beentouch isn’t just a videocommunication software. It makes people people closer despite the distance.
First things first. The logo hasn’t been revolutionized from the previous one. It is more kind of a redefinition. A found identity. We let you find the difference… it is just smoothed out. There’s more space between the “B” and the surrounding line making a circle and the visual bubble. The font has changed as well and now is more integrated with the rest of the graphic material and visual identity.
Patterns: from static to dynamic
The previous patterns used as a companion to the logo and in our graphic works was solid, quiet and with straight lines. It might have looked almost anonymous in certain contexts. The purpose was to express the reliability of the software. It surely is today, but now we want to put the accent on the purest aspects of communication: waves.
Look at this beautiful wallpaper:
There’s a reason behind this wavy motion: there shouldn’t be obstacles to a smooth communication. This theme is immersive, the shade of the colors changes gradually, as the whole spectrum of human emotion does.
This post is about rebranding. You can find all the material at the following link: beentouch.com/mediakit.zip. Take a look!
If you want to follow our progress in our social media and our progress page.